To guide Essilor France through its transition from B2B to B2C via editorial positioning and a website.
To create and run a non-Essilor-branded B2C influencing website.
Objectives: to become the portal of reference for vision (traffic and influence), to generate leads and business.
To create a B2C media brand, LA BONNE VUE, providing useful, service-orientated and niche content to consumers.
To create the site, its graphic and editorial expression. To build an editorial timetable, produce all content.